Trademark Logo

Specialized trademark registration for graphical logos, device marks and composite marks combining text and design.

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Confidential
PAN India
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Overview

Understanding Trademark Logo

A logo trademark protects the visual identity of your brand — its design elements, stylisation and (optionally) colours. Filed as a device or composite mark, it complements a wordmark and is often the most recognisable, and most copied, part of a brand. Getting the filing strategy right materially affects the breadth of protection. We run image-based clearance, advise on the crucial colour-claim decision (black-and-white for the broadest scope, or specific colours where colour is integral to identity), prepare Registry-grade artwork, and prosecute the device-mark application to registration — frequently alongside a separate wordmark and a copyright filing for layered protection.
Why Legal Door

Built for Outcomes, Trusted Pan-India

Specialist lawyers, transparent pricing and end-to-end execution from first call to final order.

Image-Based Clearance

Device-mark similarity searches that text searches miss.

Colour Strategy

Advice on black-and-white vs colour claims to maximise scope.

Registry-Grade Artwork

High-resolution representation that meets filing standards.

Layered Protection

Coordinated wordmark, device mark and copyright filings.

What We Cover

Key Highlights

Logo / device similarity search
Colour-claim strategy (with / without colour limitation)
High-resolution image preparation per Registry standards
Composite-mark filing strategy (logo + word)
Registration certificate and ® usage rights
Coordination with logo copyright registration
Our Process

How We Help You

A straightforward, transparent path from first call to resolution.

1Design Clearance

Image-based search to identify pre-existing similar logos.

2Colour Strategy

Decide whether to claim specific colours or file in black-and-white.

3Filing

File the device-mark application with high-quality image and specification.

4Prosecution & Registration

Examination, hearing (if needed), publication and registration.

Checklist

Documents Required

  • High-resolution logo file (JPG / PNG)
  • Applicant ID and business proof
  • Power of Attorney (Form TM-48)
  • Colour claim details (if any)
  • User affidavit (if claiming prior use)
Legal Framework

Applicable Laws & Regulations

Key statutes, rules and judicial precedents that govern this service.

Trade Marks Act, 1999 — Section 2(zb)

Definition of a trademark, including device and composite marks.

Section 18

Application and graphical representation requirements.

Trade Marks Rules, 2017

Image standards, colour claims and filing procedure.

Avoid These Mistakes

Common Pitfalls

Costly errors we routinely help clients fix — or better, avoid altogether.

Colour Over-Claiming

Claiming specific colours can narrow protection unnecessarily.

Low-Resolution Artwork

Poor images cause objections and weak representation on the register.

Logo Without Wordmark

Relying only on the device leaves the brand name unprotected.

FAQs

Common Questions

Everything you need to know before you begin

Black-and-white covers all colour combinations and gives broader protection; colour-specific registration suits brands where colour is integral.
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Related Services

Trademark Registration
Logo Copyright
Trademark Infringement

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